Brand Strategy, Digital Marketing & System Implementation
Cortney Lee
Client: Startup Business Consultant | Personal Brand Development
🔹 Industry: Coaching, Consulting, Thought Leadership
🔹 Project Scope:
Developed a brand messaging framework to clearly define the consultant’s expertise and target audience.
Built an automated lead management system, integrating landing pages, email marketing, and a CRM.
Launched a multi-platform content strategy (Instagram, LinkedIn, and YouTube) to increase visibility.
Created a structured client onboarding process to ensure a professional and seamless experience.
Installed a calendar booking and payment system to simplify scheduling and client transactions.
📊 Key Success Factors:
✅ Positioned the consultant as an industry authority with a strong personal brand and digital presence.
✅ Designed an efficient client acquisition system by integrating automation and clear workflows.
✅ Enhanced client experience with a structured onboarding process and automated communications.
✅ Provided long-term marketing infrastructure with email sequences, templates, and content guidelines.
✅ Set up tracking tools to monitor engagement and refine content strategies over time.
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Posted Feb 15, 2025
Cortney & her team developed an impact-brand strategy, automated client systems & launched a content plan to position this consultant as an industry authority.
