Webflow & Shopify website for social impact label Gelukszoekers

Gelukszoekers fights xenophobic rhetoric by selling sustainably made t-shirts, sweaters, and accessories with the “Gelukszoeker” label, helping refugee causes through awareness and donations.

The platform needed to:

Show clear support for refugees and shift public perception

Offer eco-friendly merchandise to raise funds and awareness

Combine storytelling with a smooth, secure shopping experience

Make it easy for the team to update content and manage the shop

I led the Webflow development and built a Shopify-powered storefront integration using Smootify, working closely with We Met Before and Wondr Agency:

Fully responsive Webflow front-end tailored to the campaign’s story

Smootify integration connecting Webflow to Shopify for shop management and checkout

CMS for easy updates to content, products, and stock

Clean, scalable structure ready for future campaigns

The site now:

A clear and consistent platform that supports refugees

A secure and user-friendly shopping experience

Easy internal updates for products and campaign content

Note: I was responsible for the full Webflow development and e-commerce integration via Smootify, connecting the site to a Shopify backend. The project was a collaboration with We Met Before  and Wondr Agency. Credits for strategy, design and project management go to them.