Webflow + Shopify website for streetwear brand Flat Ratio
Jesse Nieuwenhuijzen
Flat Ratio is a streetwear brand combining fashion, art, and electronic music. Their collections feature curated designs from emerging artists, produced sustainably in Portugal and sold via an online storefront. Each release is presented as a limited drop, accompanied by artist storytelling and upcoming events
Challenge
Flat Ratio needed:
A webshop that reflected their premium and creative style
A smooth connection between product pages and artist stories
A flexible setup for limited drops and campaigns
A backend that made updates simple without technical help
Solution
A fully custom Webflow front-end paired with Shopify via Smootify:
Custom Webflow front-end with responsive product and collection layouts
CMS for managing artist profiles
Smootify integration to connect Webflow to Shopify for easy product management and checkout
Scalable structure ready for future drops and features
Result
The Flat Ratio website now offers:
A consistent brand experience that connects products, stories, and community
A reliable ecommerce setup with Shopify powering the backend
Easy management of content and shop updates
Note: I contributed to the Webflow development as part of the team at We Met Before, handling the Webflow development and built a Shopify-powered ecommerce integration. All credits for strategy, design and project management go to We Met Before.
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Posted Jul 16, 2025
Built a custom Webflow front-end with Shopify integration for Flat Ratio, blending streetwear, artist stories, and drops into one smooth experience.
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