The power of content repurposing: I posted a carousel on Ins... by Nicolas PalermoThe power of content repurposing: I posted a carousel on Ins... by Nicolas Palermo

The power of content repurposing: I posted a carousel on Ins...

Nicolas Palermo

Completed work

Social Media Strategist

Google Gemini

Instagram

TikTok

Social Media

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Completed work

Posted Jan 2, 2026

The power of content repurposing: I posted a carousel on Instagram that went viral. Over 7 million views. Thousands of likes. What did I do next? Changed the...

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The power of content repurposing: I posted a carousel on Ins...

Nicolas Palermo

Completed work

Social Media Strategist

Google Gemini

Instagram

TikTok

Social Media

The power of content repurposing:

I posted a carousel on Instagram that went viral. Over 7 million views. Thousands of likes.

What did I do next?

Changed the caption and posted it on TikTok, and got over 250,000 likes.

Viral content is viral content, regardless of the platform. If a post does well on one platform, reposting it on another with a similar audience is your best bet. Why? The audience overlaps.

I did it with Instagram and TikTok, but this works for LinkedIn and Contra, YouTube Shorts and IG Reels, TikTok and Reels, see the pattern?

Just repost your winners on platforms where the audience is similar. Same content. More reach. Less work.

Like this project

Completed work

Posted Jan 2, 2026

The power of content repurposing: I posted a carousel on Instagram that went viral. Over 7 million views. Thousands of likes. What did I do next? Changed the...

Likes

Views

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For independents

Contra Pro Manage freelance projects Get verified as an expert Find jobs Get discovered Sign contracts Send invoices Commission-free payments

For companies

For companies Manage team projects Share hiring workspace Post jobs Discover contractors Sign contracts Approve invoices Global payments & tax compliance

Use Cases

For companies For freelancers For creator tools For agencies For VCs

Resources

Hire Freelancers

Explore all Top independents Design Engineering Marketing Music & audio Social media Video & animation Product Business consulting & HR Other

Contact

Contact support

Company

Mission Careers Terms & conditions Privacy policy Cookie policy

The power of content repurposing:

I posted a carousel on Instagram that went viral. Over 7 million views. Thousands of likes.

What did I do next?

Changed the caption and posted it on TikTok, and got over 250,000 likes.

Viral content is viral content, regardless of the platform. If a post does well on one platform, reposting it on another with a similar audience is your best bet. Why? The audience overlaps.

I did it with Instagram and TikTok, but this works for LinkedIn and Contra, YouTube Shorts and IG Reels, TikTok and Reels, see the pattern?

Just repost your winners on platforms where the audience is similar. Same content. More reach. Less work.