This project revolves around rebranding a region of the world, by using a key concept that represented it, which was later translated into different visual elements. The concept of “VS” (versus) was used to represent how Hokkaido, the chosen region, stood out from other regions within the country of Japan.
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Posted Sep 12, 2024
By following a methodology based on discovering, defining, and designing, the team creatED an identity based on Hokkaido's biggest strengths its uniqueness.