De Tapijt Makelaar, a brand with 20+ years of expertise in the carpet industry, wanted a modern digital presence.

Their goal was to showcase exclusive, hand-knotted rugs that are difficult to find elsewhere.

The old web experience didn’t fully express the elegance, rarity, and craftsmanship of these carpets.

The vision was clear: create a website that feels authentic, premium, and trustworthy, just like the rugs themselves.

The platform needed to tell their story, highlight their expertise, and make browsing collections easy and inspiring.

Framer was the perfect choice — combining design flexibility with performance.

Storytelling Structure: I built the website around a narrative flow — from their history ("Ons verhaal") to product showcase and services.

Interactive Product Display: Used clear sections for Vintage, Tabriz, and other rug collections, supported with visuals.

Inspiration Gallery: Designed a modern grid layout to help visitors visualize rugs in real homes.

Service Highlight: Added a clean section for Wash & Repair to emphasize trust and after-sales care.

CTA Placement: Strategically positioned ‘Zoekopdracht’ buttons across the site to drive engagement.

Mobile-First Approach: Ensured a seamless experience on all devices, as most customers explore from mobile.

Visuals: Large, elegant rug imagery to reflect exclusivity.

Typography: Clean, modern fonts for readability and sophistication.

Layout: Spacious design with balanced white space to highlight carpets like artworks.

Brand Feel: Minimalist yet warm — merging premium aesthetics with approachability.

A modern, responsive website that elevates De Tapijt Makelaar’s brand identity.

Clear storytelling that communicates trust, expertise, and craftsmanship.

Engaging flow that guides visitors from browsing rugs to requesting a personalized search.

Positioned the brand as a go-to expert in exclusive, hand-knotted carpets across multiple countries.

✨ Conclusion: This project was about weaving tradition with modern technology. The new Framer-built website tells De Tapijt Makelaar’s story with elegance, highlights their rare collections, and builds trust with every scroll.