NumrCX is a customer experience intelligence platform designed to help businesses identify revenue leaks and act on customer signals before issues arise. While the platform itself was highly advanced, their previous website struggled to convey this sophistication. The design lacked clarity, modern appeal, and the functional polish needed to reflect the innovative nature of their solution.

With growing recognition in the market and partnerships with notable clients, NumrCX needed a website that could match their product’s caliber — one that showcased their value proposition effectively and engaged enterprise-level audiences with confidence.

The objectives for the new website were to:

Modernize the Brand Image: Build a sleek, professional, and trustworthy digital presence that aligns with NumrCX’s cutting-edge platform.

Enhance User Journey: Streamline navigation and create an intuitive structure that communicates product features and benefits clearly.

Drive Conversions: Highlight demos and call-to-action touchpoints strategically to increase lead generation.

Ensure Scalability: Implement CMS functionality for case studies, resources, and updates to support future growth.

Optimize Performance: Deliver a responsive, fast-loading, SEO-friendly website across all devices.

As the lead Webflow developer, I was responsible for:

Webflow Development: Building the full site from scratch with pixel-perfect responsiveness.

CMS Integration: Creating dynamic CMS collections for resources, testimonials, and product updates.

Custom Animations: Implementing smooth transitions and micro-interactions to emphasize NumrCX’s signal-driven approach.

Content Architecture: Structuring sections such as “Why Teams Stick With Numr,” “How It Works,” and “Comparison” in a way that simplifies complex messaging.

Performance Optimization: Ensuring quick load times, clean SEO structure, and mobile-first responsiveness.

The design approach was guided by clarity and authority:

Visual Design: A clean, gradient-based look with bold highlights to reflect innovation and modernity.

Typography: Strong sans-serif fonts to deliver readability and confidence.

Imagery & Illustrations: Product-focused visuals and UI screenshots to showcase the platform in action.

Animations: Subtle, purposeful interactions to guide user flow without overwhelming content.

The project unfolded in close alignment with the NumrCX team:

Discovery: Sessions to understand audience pain points and define clear content priorities.

Wireframing & Prototyping: Built wireframes to validate flow and conversion-driven layouts.

Design Translation: Converted Figma design concepts into scalable Webflow components.

Development & Testing: Ensured seamless functionality, cross-browser compatibility, and optimized performance.

Communicating Complexity: Simplifying advanced CX concepts into digestible, user-friendly sections.

Balancing Depth & Simplicity: Designing layouts that delivered detailed product stories without overwhelming users.

Tight Deadlines: Completing development quickly to support product marketing initiatives.

The new NumrCX website delivered measurable improvements:

Stronger Brand Presence: A polished design that elevated trust with enterprise clients.

Improved User Engagement: Simplified navigation and engaging visuals led to longer session durations.

Higher Conversions: Strategically placed CTAs improved demo request rates.

Future-Ready: CMS structure empowers the internal team to publish new resources without development support.

The Webflow development for NumrCX successfully transformed their digital identity into a professional, conversion-focused website that mirrors the sophistication of their customer intelligence platform. By blending clean design, thoughtful content architecture, and optimized performance, the site now positions NumrCX as a trusted partner for businesses aiming to stop revenue leaks before they start.