SnusCo | Europe | Brand identity

MD IMRAN

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Brand Designer

Brand Strategist

Visual Designer

Adobe Photoshop

Figma

SnusCo: Tobacco-Free Nicotine Redefined

SnusCo is committed to delivering premium, tobacco-free nicotine pouches for a clean and satisfying experience. We’re on a mission to redefine nicotine consumption with up to 16MG pouches that are modern, convenient, and accessible. We make premium nicotine alternatives effortlessly available with free delivery and exclusive European offers.

Creative Direction

esigning for SnusCo began with uncovering its essence: a clean, modern, and premium identity. A carefully curated mood board anchored the creative journey that embodied sleek minimalism and refined simplicity, setting the tone for the brand's visual narrative.
This direction captured the balance between innovation and sophistication, ensuring every element felt fresh, approachable, and effortlessly aligned with SnusCo’s forward-thinking vision.
Mood board
Mood board

Logo Design

Color Palette

SnusCo's color palette is anchored by two striking yet harmonious tones: #5693BF, a cool and modern blue that conveys trust, clarity, and innovation, and #F3B284. This warm and inviting peach adds a touch of vibrancy and approachability.
Together, these colors create a dynamic balance, blending sophistication with accessibility. The blue symbolizes the clean, premium nature of SnusCo’s products, while the peach adds a layer of warmth and personality. This thoughtfully chosen palette embodies the brand’s mission of redefining nicotine consumption with a fresh, contemporary approach.

Typography Suite

For SnusCo's typography, we chose a sophisticated pairing of Larken for headings and Satoshi for body text.
Larken brings a refined and contemporary feel to the brand’s headings, with its soft curves and confident presence perfectly capturing SnusCo’s premium and modern ethos. It exudes an understated elegance, making bold statements without feeling overpowering.
Satoshi, with its clean and minimalist design, provides an excellent complement. Its readability and simplicity maintain a polished, approachable aesthetic for body copy, ensuring seamless communication across all touchpoints. Together, these fonts create a harmonious balance, reflecting SnusCo’s innovative yet accessible identity.

Patterns & Elements

Minimalist Texture Subtle crinkled backgrounds add depth while maintaining a clean, modern feel.
Purposeful Icons Hand-drawn symbols, like graphs and arrows, create an approachable yet innovative vibe.
Balanced Simplicity The design elements unify sophistication with a tactile, organic touch.

Mockups

Showcase the sleek, modern design of SnusCo's premium nicotine pouches with high-quality mockups that highlight the brand's clean aesthetic. Perfect for marketing materials and social media.
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Posted Jan 9, 2025

Crafted a sleek, modern identity highlighting the brand's innovation, quality, and accessibility in the European market.

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Brand Designer

Brand Strategist

Visual Designer

Adobe Photoshop

Figma

SnusCo Website & Responsive
SnusCo Website & Responsive
Fabric | Business Metrics | Web App Design
Fabric | Business Metrics | Web App Design