FRAME Fashion Brand / Visual Identity

The challenge with Frame was to craft a brand that harmonized with the dynamic and diverse culture of Dubai, all the while maintaining a distinct and visually captivating identity. Our mission was straightforward: to forge a brand identity that not only commanded attention amidst the bustling fashion arena but also encapsulated the spirit of individuality and modernity. In these brand guidelines, we'll unravel the blueprint behind Frame's unique identity, enabling you to consistently convey the essence of our brand while keeping it vibrant and relevant in Dubai's ever-evolving fashion scene.

We delve into the visual components that make up the Frame brand. From our logo design and typography choices to color palettes, imagery guidelines, and design principles, the Visual Identity section provides a comprehensive overview of how we visually represent Frame. By adhering to these guidelines, you'll ensure that every visual element associated with our brand remains consistent, impactful, and aligned with the essence of Frame in the fashion landscape of Dubai.