Brief: Build a restaurant brand from the ground up — concept, identity, signage, storefront, packaging, social media, and music podcast layouts — designed to align with the space's architectural concept and sit within a distinct aesthetic and cultural niche.
Case: The identity of Closer lives on the edge of focus —
where observation turns into participation, and closing
the distance creates presence. Typography draws on the punk aesthetic of the late '70s, blurred through photocopying
to amplify the feeling of live intervention with space.