United Energy Management (UEM) is a building energy benchmarking company serving multi-family, retail, and commercial properties. They help property owners comply with local energy benchmarking laws while avoiding fines and administrative stress.

UEM had no existing website or digital system in place. I was hired to build their online presence from scratch and set up automated workflows for client intake, communication, and compliance-related follow-ups.

UEM needed to launch with credibility in a compliance-driven industry where trust and clarity matter.

A professional website built from the ground up

Clear messaging that simplifies a complex compliance process

Strong conversion paths for property owners and managers

A system to capture and organize client data without manual handling

Automation for both communication and physical mail delivery

There was no prior infrastructure; everything needed to be designed, built, and connected from zero.

Designed and developed a clean, responsive website on Carrd

Structured content to clearly explain benchmarking services and compliance steps

Built a conversion-focused user flow for booking calls and submitting intake details

Used Canva, custom CSS, and JavaScript to enhance layout, visuals, and usability

Implemented Typeform to collect structured property and compliance information

Designed forms to reduce friction while capturing all required details

Standardized and cleaned form data using Zapier Formatter

Added custom code to separate payment link for user based on selected package

Automatically added leads to MailerLite with proper tagging

Triggered confirmation and follow-up emails without manual input

Form submissions triggered automated print and mail delivery

Enabled offline compliance communication without staff involvement

Reduced delays and manual processing for mailed documents

Website: Carrd

Design Element: Canva

Custom Enhancements: HTML, CSS, JavaScript

Forms: Carrd Built-in Form, Typeform

Automation: Zapier

Email Marketing: MailerLite

Print & Mail: PostGrid

Launched UEM’s professional website

Turned a complex compliance service into a clear, guided user experience

Automated client intake and communication

Reduced manual administrative work

Created a scalable system ready for growth

Website design

Website development

Automation architecture

Zapier workflow setup

Email and print workflow integration

Conversion-focused user flow

This project took United Energy Management from no web presence to a fully functional, automated system that supports both online and offline compliance workflows. The result is a professional website paired with automation that saves time, reduces errors, and supports long-term growth.