My role: Web Designer & Developer

Beneath The Gloss is a modern approach to growth, grounded in decades of experience and intuitive depth. Through consulting, coaching, speaking, and transformational work, it helps people, brands, and businesses unlock potential, clarify vision, illuminate blocks, and move forward with alignment and ease.

I was brought in to redesign and develop the website from the ground up, translating a highly nuanced brand, where strategy meets transformation into an intentional online experience.

The brand operates at the intersection of business strategy, leadership, coaching, and personal transformation. The challenge was to:

Create clarity across multiple offerings (consulting, coaching, speaking)

Reduce visual noise while preserving depth

Balance professionalism with warmth and intuition

Design a website that feels spacious, grounded, and premium, especially on mobile

I focused on restraint and intention rather than visual excess.

Key design decisions included:

Editorial layout with functional space

Simplified navigation and content hierarchy

Intentional, minimal motion (used sparingly for emphasis, not decoration)

Refined typography and scale for mobile-first readability

Clear separation between sections to reduce cognitive load

Replacing heavy UI elements with understated text-based interactions

On the technical side, I leveraged Squarespace’s section theming system strategically, mapping brand colors into scalable palettes that maintain consistency across the website while allowing flexibility for future growth.

Squarespace

Figma

Canva

CSS

JavaScript

Responsive Design

Web Design & Development

UX Implementation

The final result is a functional and highly intentional website that reflects the depth of the brand without overwhelming the user.

Clear pathways for each service offering

Improved mobile experience with reduced visual clutter

A refined, editorial layout that aligns with the brand’s voice

A scalable structure ready for future content and expansion