Bright & Clear Inc. Website Redesign Project
Alcinder Lewis
UI Designer
Framer Developer
Framer Designer
Framer
Project Overview
Company: Bright & Clear Inc.
Industry: Floor Care and Commercial Cleaning Services
Previous Digital Presence: Legacy website with outdated design
Business Challenge
The client needed to modernize their digital presence to improve their market competitiveness and lead generation capabilities. Their existing website suffered from:
Outdated design that didn't reflect their brand values
Poor mobile responsiveness
Limited SEO optimization
No integrated lead management system
Difficult content management process
Project Objectives
Modernize web presence
Improve mobile accessibility
Enhance search engine visibility
Streamline lead capture and management
Enable client self-service for content updates
Solution Implementation
Technical Stack
Framework: Framer
Additional Integration: Google Sheets API for lead management
Hosting: Framer hosting platform
Key Features Delivered
1. Design Modernization
Complete visual overhaul
Brand-aligned design elements
Modern UI/UX principles implementation
2. Responsive Design
Multi-device compatibility
Desktop optimization
Tablet responsiveness
Mobile-friendly layout
3. Technical Improvements
SEO optimization
Metadata implementation
Keyword architecture
Search engine friendly structure
Modern framework implementation
Streamlined code base
4. Lead Management System
Contact form integration
Google Sheets backend
Automated lead capture
50 leads/month capacity (free tier)
Business Impact
Immediate Benefits
Enhanced Brand Presentation
Professional, modern appearance
Consistent cross-platform experience
Improved brand credibility
Improved Accessibility
Multi-device compatibility
Broader audience reach
Better user experience
Enhanced Marketing Capabilities
Better search engine visibility
Streamlined lead capture
Automated lead organization
Long-term Value
Scalability
Easy content updates
Blog posting capability
Framework supporting future enhancements
Cost Efficiency
Self-service content management
Automated lead handling
Reduced maintenance needs
