Saxion XR Lab

Saxion XR Labs Enschede is a leading facility for exploring VR and AR, computer graphics, machine learning, and computer vision. The goal is a collaborative space for students and researchers to experiment, prototype, and engage in gaming, simulation, training, and more.

My main goal was to create a visual identity for Saxion XR Lab that showcases its innovative offerings and technical expertise, while also promoting a sense of community and inclusivity.

The brand should feel futuristic, adaptable to future XR technologies, and stand out to attract stakeholders and generate interest in collaborative projects within Enschede and across the Netherlands.​​​​​​​

The Saxion XR Lab logo includes the words "XR" and "moving forward." It features a dynamic icon that represents progress and advancement, with an abstract shape symbolizing movement.