Benchmark Email — Homepage Design by Emperatriz OrtegónBenchmark Email — Homepage Design by Emperatriz Ortegón

Benchmark Email — Homepage Design

Emperatriz Ortegón

Emperatriz Ortegón

Benchmark Email — Homepage Design

Designing a clearer, more engaging SaaS experience through thoughtful visual hierarchy, intuitive navigation, and conversion-focused web design.
Homepage Sections Showcase
Homepage Sections Showcase

Project Overview

Designed and refined the Benchmark Email homepage to communicate the platform’s value proposition, showcase its email marketing capabilities, and guide visitors toward exploring its features and pricing plans.
The page combines a clean visual hierarchy, product interface previews, feature highlights, customer testimonials, and pricing sections to make a complex SaaS offering easier to understand and navigate.
My Contribution
Web Design & UI/UX: Structured the homepage to create a clear, intuitive user journey.
Visual Design: Developed a cohesive layout using product screenshots, illustrations, and brand elements.
Conversion-Focused Design: Positioned key calls to action throughout the page to encourage visitors to explore the product and evaluate available plans.
Content Hierarchy: Organized product benefits, integrations, customer feedback, and FAQs to support users throughout their decision-making process.
Objective
Create a compelling SaaS homepage that communicates product value effectively, builds trust, and supports user acquisition through a clear, conversion-oriented experience.
Full Page View
Full Page View

I design pages that look simple, but sell powerfully.
Your product deserves the spotlight.
✌️ DM me to bring your product to life.
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Posted Oct 19, 2026

A fresh look at Benchmark Email’s homepage ✨ SaaS web design focused on clear messaging, intuitive UX, and conversion-driven experiences. #WebDesign #UIUX

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Timeline

Sep 28, 2026 - Oct 2, 2026

Clients

Benchmark Email