Odd One Out is a tea brand that doesn’t take itself too seriously. My goal with this identity was to capture that same carefree spirit. Instead of the usual calm, minimal tea aesthetics, we leaned into something brighter and more character driven.

The hero of the brand is a bold green dog mascot—simple, fun, and instantly recognizable. It wraps around cups, sits on ice cream toppings, and adds a sense of movement to every drink. The character acts like a tiny mood booster, making the brand feel approachable and energetic.

Paired with striped patterns and scribble-style graphics, the system stays playful without becoming overwhelming. Everything is designed to look lighthearted but clean

From hot tea cups to pistachio-matcha treats, the identity is designed to spark a tiny moment of joy with every order. The playful visuals make the drinks feel instantly shareable and give Odd One Out a look that stands apart from the usual calm, traditional tea brands. Simple concept. Big personality.