Sofia Onte is a copywriter and business owner. She owns businesses like SO Digital Copy Studio, Finca Sofia, and The Copynated Academy which is her copywriting course. As a copywriter, coach, vlogger, and business woman, she wanted to make her own personal brand.

Words that would describe the brand:

Fun

Feminine

Colorful

Modern

For the brand logo, I did a lot of trials and error with how much I would play with the letters of the logo and fonts that I will use. I changed the tittle of the letter 'i' to into a sparkle that would make the brand more fun and kinda youthful. Also, I played with the letter 'n' to add more twist with the logo.

After finalizing the logo, I made a sticker-like version of the logo with the brand's colors.

With choosing and pairing the colors, client wants a color palette that has pink and yellow in it and she wanted the colors to be in between with bright and kinda pastel-ish color. So we picked 6 colors for her brand.

I let my client choose 6 things that she wanted me to illustrate for her brand and she chose these:

There are 3 typeface that she wanted to use for her personal brand, a script, serif (which is the typeface is used for her logo), and sans serif for the texts.

Here's a youtube short intro I made for her vlog :)