The Italian Way

The concept of this fictitious project was to build a new identity for an Italian food restaurant, in which their specialization is in pizzas, because their secret ingredient is in the dough. The idea of this client is to transmit the idea of fun and a lot of flavor to the mix.

Therefore, for The Italian Way restaurant, a new logo and a mini graphic manual, the stationary, a menu layout with the available dishes, visual communication for the social networks, a sign for the restaurant's exterior, and merchandising (pizza box, apron, t-shirt, take away food packaging and paper bag) were developed.