Serade Brand & Motion Design
Dilichukwu Udemba
Serade Brand & Motion Design
This project embodies Serade’s devotion to softness, ritual, and intuitive wellness. Built to resonate with modern women seeking balance, the brand invites a return to self through mindful products and gentle daily practices. Serade isn’t just a wellness brand — it’s a reminder that softness is power, and care is a rhythm.
My Role:
I served as the brand strategist and creative lead, shaping Serade’s identity from the ground up. This included developing the brand’s positioning, tone of voice, messaging framework, and creative direction — all rooted in a narrative that celebrates softness, self-connection, and quiet strength
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Posted Jul 21, 2025
This project embodies Serade’s devotion to softness, ritual, and intuitive wellness. Built to resonate with modern women seeking balance
