Video content is extremely valuable for building brands right now, whether it's short-form videos for social media - Reels, Shorts, and TikToks - or long-form videos for YouTube, for your website or for all kinds of ads.
But it's not enough for it to just be, it has to be GOOD.
Consumers associate the quality of your materials with the quality of your brand. Kitschy effects and chaotic editing might give the wrong impression, which might be the reason to consider working with a professional.
I started editing videos 8 years ago, for my own YouTube channel, which quickly gained traction and helped me upgrade my skills, preparing me to later work with brands: first, through collaborations as a creator, and then as an Advertising specialist, independent from my channels.
Check out some of the videos I edited below:
Starting with short-form videos, embedded from Instagram:
Creative editing for showcasing new Prada fragrance: