Framer eCommerce website made for Scandinavian furniture brands

I developed Awe to provide high-end furniture brands with a digital identity that feels as intentional as their products. Moving away from generic eCommerce themes, this Framer template embraces a modern Scandinavian aesthetic—balancing warmth with precision. My objective was to create a space that feels calm and trustworthy, allowing the furniture to take center stage. Through a mobile-first approach and high-fidelity animations, Awe transforms the shopping experience into a seamless journey of discovery and aesthetic harmony.

Market research: I conducted a deep dive into top-tier furniture and "DTC" (Direct-to-Consumer) brands. By analyzing their visual identities, I identified a gap in the market for a Scandinavian furniture brand that uses modern colours and layouts to build emotional resonance.

Interface design (Figma): Before touching a line of code or a builder, I mapped out the entire user journey in Figma. This allowed for precise control over the typography, custom iconography, and a layout that balances "modern" with "usable."

No code Development (Framer): I translated the high-fidelity Figma designs into a fully functional, responsive Framer template. I utilized Framer’s CMS for product management and its native animation engine to ensure the "feel" of the site was as premium as the "look."

The final delivery is a sophisticated, gallery-style brand experience that elevates Scandinavian furniture companies into the high-end market. By prioritizing intentional white space and architectural layouts, Awe allows brands to move beyond a standard "online shop" and become a digital destination. The result is a professional, clean, and authoritative platform that commands attention and builds immediate trust with customers looking for quality and craftsmanship.