Saas Company Visual Identity Kit - "Datum"
Candyd Tan
Brand Designer
Graphic Designer
Logo Designer
What is Datum?
Datum is a dynamic SaaS company at the forefront of the data revolution, dedicated to empowering businesses of all sizes with cutting-edge data-driven solutions. With our innovative software, we enable companies to unlock the full potential of their data, gaining valuable insights, optimizing operations, and making informed decisions to drive growth and success.
Datum's brand identity blends professionalism and approachability with a carefully selected color palette. The primary colors, #4B5BB1, #4EC6DE, and #FFFFFF, convey trust, simplicity, and modernity in data solutions. With rich purple, vibrant aqua blue, and pure white accents, Datum exudes sophistication, innovation, and a commitment to simplifying complex data processes. We are the reliable partner for navigating the data landscape seamlessly.
Century Gothic, with its clean and geometric design, exudes a modern and contemporary feel. The font's sleek and streamlined appearance reflects Datum's commitment to staying at the forefront of technological advancements and innovation in the data solutions landscape. It gives the brand a fresh and up-to-date visual identity, capturing the essence of cutting-edge SaaS solutions.
