Aura Studio: AI-Powered Creative Identity App by Prisca AureAura Studio: AI-Powered Creative Identity App by Prisca Aure

Aura Studio: AI-Powered Creative Identity App

Prisca Aure

Prisca Aure

Context

Aura Studio is a personal project: an AI-powered mobile app for creative identity and personal branding, built for musicians and artists. In about 2 minutes, it helps an artist understand "who they are" creatively, then generates a complete identity system: archetype, color palette, visual language, tone of voice, and content ideas.

Product Concept

The app guides artists through a structured flow that captures their creative DNA, then uses AI to produce a full branding toolkit they can use immediately. The goal: make professional-grade creative identity accessible to independent artists who don't have a branding team.

Screenshots

Aura Studio - Screen 1
Aura Studio - Screen 1
Aura Studio - Screen 2
Aura Studio - Screen 2
Aura Studio - Screen 3
Aura Studio - Screen 3
Aura Studio - Screen 4
Aura Studio - Screen 4
Aura Studio - Screen 5
Aura Studio - Screen 5
Aura Studio - Screen 6
Aura Studio - Screen 6

What I Built

Onboarding Flow Role selection, vibe capture, artist name input, and an animated identity reveal with precision feedback. Skippable for guest mode.
Identity Scan Core feature: takes an artist's name and lyrics/description, then generates a complete scan (signature paragraph, themes, strengths/risks), archetype, and color palette.
Blueprint (AURA+ Premium) Identity pillars, visual motifs, tone of voice, content angles, and era themes. The deep layer of creative identity.
Brand Sheet (AURA+ Premium) Visual export with AI-generated moodboard (via Google Imagen) and text, rendered as a shareable PNG.
Content Ideas AI-generated content suggestions: short-form, mid-form, live formats, and hooks tailored to the artist's identity.

Architecture

Frontend: Expo 54 / React Native 0.81 / React 19 / TypeScript, Expo Router (file-based routing), dark-only theme
State management: Zustand (local state) + React Query (server state) + MMKV (encrypted storage)
Backend: Supabase (auth, database, Edge Functions, storage)
AI: OpenAI (text generation) + Google Gemini/Imagen (moodboard images), called server-side via Edge Functions. API keys never exposed to the client.
Monetization: RevenueCat (subscriptions), quota management in database (reservation/commit model), source of truth via RevenueCat webhooks
Monitoring & animations: Sentry, Reanimated + Skia

Monetization Model

FREE: 1 identity for life
AURA+: Unlimited identities, 2 regenerations/month, 3 brand sheets/month, unlimited content ideas

Links

Like this project

Posted Jun 22, 2026

Personal project. Design and development of Aura Studio, an AI-powered mobile app that helps musicians and artists discover their creative identity.