Kooora is a leading Arabic sports website primarily focused on football. As a designer passionate about enhancing user experience, I took on the challenge of redesigning Kooora to modernize its interface and improve its usability, ensuring it resonates with its audience while delivering a more engaging browsing experience.

The original design of Kooora had become outdated and lacked the intuitive navigation and visual appeal necessary to compete with modern sports platforms. Key challenges included:

A cluttered interface, overwhelming users with information.

Limited focus on mobile optimization, despite a significant percentage of traffic coming from mobile devices.

Inefficient navigation, making it hard for users to access live scores, news, and team statistics quickly.

Create a clean, modern design that aligns with contemporary sports platforms.

Improve the mobile experience to cater to Kooora’s on-the-go audience.

Enhance navigation to provide quick access to key sections like live scores, match schedules, and team updates.

Introduce visual hierarchy to better organize content and cut out clutter.

User Research: Conducted interviews and surveys with frequent users to understand pain points and desired improvements.

Competitor Analysis: Studied popular global sports websites like ESPN, OneFootball and Goal.com to identify industry standards and innovative features.

Traffic Analysis: Reviewed website analytics to pinpoint high-traffic sections requiring optimization.