Kooora.com - UI/UX Redesign

Mohamed Khaled

Web Designer
UX Designer
UI Designer
ClickUp
Figma
Footballco

Case Study

Overview

Kooora is a leading Arabic sports website primarily focused on football. As a designer passionate about enhancing user experience, I took on the challenge of redesigning Kooora to modernize its interface and improve its usability, ensuring it resonates with its audience while delivering a more engaging browsing experience.

Problem Statement

The original design of Kooora had become outdated and lacked the intuitive navigation and visual appeal necessary to compete with modern sports platforms. Key challenges included:
A cluttered interface, overwhelming users with information.
Limited focus on mobile optimization, despite a significant percentage of traffic coming from mobile devices.
Inefficient navigation, making it hard for users to access live scores, news, and team statistics quickly.

Goals

Create a clean, modern design that aligns with contemporary sports platforms.
Improve the mobile experience to cater to Kooora’s on-the-go audience.
Enhance navigation to provide quick access to key sections like live scores, match schedules, and team updates.
Introduce visual hierarchy to better organize content and cut out clutter.

Old design

Research and insights

User Research: Conducted interviews and surveys with frequent users to understand pain points and desired improvements.
Competitor Analysis: Studied popular global sports websites like ESPN, OneFootball and Goal.com to identify industry standards and innovative features.
Traffic Analysis: Reviewed website analytics to pinpoint high-traffic sections requiring optimization.

Design System

Component Library

Home page

Match Centre

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