In this project, I held the roles of Art Director,

Graphic Designer, and Photo/Prop Stylist for a catalog featuring natural home and body care soaps and detergents. My responsibilities included conceptualizing and designing the catalog layout, incorporating mock-ups to visualize the final product.

Collaborating with the project manager, I presented the concept and layout to the client. This involved articulating the design vision, discussing upcoming photoshooting, and ensuring alignment with the client’s expectations.

An additional aspect of my role was finding suitable locations and props for the catalog photoshoots.This hands-on involvement extended to styling, ensuring that the visual presentation of the products was not only aesthetically pleasing but also aligned with the natural and organic brand look to create a cohesive branding appearance.

This project showcases my multifaceted skills in art direction, graphic design, and styling, contributing to the creation of a visually appealing catalog that effectively communicates the essence of the natural home and body care product line.