WAC Official Brand sits at the intersection of fashion, football culture, and community. The challenge was to translate that identity into a strong digital presence, with a consistent visual direction and an online shopping experience built around the brand's audience.

On the strategy side, I developed the social media approach, defined content directions, planned the editorial calendar, and worked on how the brand communicates with its audience across digital channels.

For creative direction and graphic design, I was responsible for developing campaign concepts, designing social media content, creating product-focused visuals, and maintaining a consistent visual identity across the brand's communications.

On the e-commerce side, I designed and developed the online store, working on the website structure, user experience, product presentation, and overall shopping journey to make the transition from social media to purchase feel natural.

The idea was to approach WAC Official Brand as one connected digital ecosystem rather than three separate projects.

Got a brand with a story worth telling 👀 ? Let’s make it look great