Homestead Real Estate needed a modern, user-friendly website to better showcase their property listings and services. The existing site was outdated, difficult to navigate, and lacked features to effectively engage potential buyers and sellers. This led to lower user engagement and missed opportunities for generating leads.

As the UI/UX Designer for Homestead Real Estate, I was responsible for redesigning the website to enhance usability and visual appeal. My goal was to create an intuitive and visually engaging platform that effectively presents property listings and services, while improving user experience and lead generation.

User Research: Conducted research to understand user needs and preferences, ensuring the design met their expectations and provided a seamless browsing experience.

Prototyping and Testing: Developed and tested multiple design prototypes to refine functionality and user interface.

Content Strategy: Focused on presenting property information clearly and attractively, with an emphasis on ease of navigation and user interaction.

The redesigned Homestead Real Estate website successfully addressed the challenges of the previous design, providing a more engaging and user-friendly platform. This project demonstrates my ability to create impactful designs that enhance user experience, improve engagement, and drive lead generation.