HadsUp Website and App Design

Firstly, the idea was relatively novel so we had to ensure that it’s explained clearly on the website. Also, the challenge was to design a simple and easy-to-use platform for finding ad spots and creating campaigns. The first thing I did was conducting internal stakeholder interviews to gain a better understanding of the idea and business model. After that, I proceeded, along with the founder, to interview advertising agency account managers and representatives from smaller brands to understand their pain points and problems with existing solutions. In the end, I designed a marketing website with a simple structure and built a signup flow that takes users to the web app. For the campaigns, I developed a simple 3-step process for creating a campaign – Finding ad spots, adding visuals, and reviewing before publishing. When finding ad spots, users can filter down by using a mix of general and audience filters as well as dates and locations. After finishing the web app, I translated the whole experience for iOS and Android.