Sapphire powers an exceptional fuel marketplace, serving businesses and individuals in Ghana with convenient, reliable fuel solutions. After four years and a thousand happy customers, they tapped me to elevate their user experience and streamline their funnels for greater impact. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Moving from an MVP to a profitable, scalable business was tough. Inconsistent design, unclear processes, and minimal focus on conversion rate optimization (CRO) and user experience (UX) held back their growth.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: We created a unified design system, defined clear processes for feature validation, and prioritized optimizing user flows and UX. This transformation helped Shapphire evolve from an MVP into a thriving, profitable business.