Lenovo Ecommerce Vision Design Concept
Ria Scureman
Lenovo’s senior leadership sought to reimagine the Lenovo.com eCommerce experience.
The goal: Build a bold new vision for how product detail pages and the overall customer journey could evolve. They needed a forward-looking design concept to help pitch this future experience to stakeholders across the business.
The Solution
I developed a modern, visually compelling design that balanced bold storytelling with usability and performance.
By combining innovative layouts, immersive product presentation, and scalable component design, the Lenovo Vision prototype demonstrated how Lenovo.com could simplify complex product stories while elevating brand presence.
My Role
Directed the creative exploration for the new experience
Established design vision and visual storytelling direction
Designed user-centered Figma prototypes for product templates
Created scalable AEM components to accelerate workflows
Partnered with internal teams to align strategy with execution
The Result
Provided Lenovo with a design concept to guide eCommerce strategy
Strengthened cross-team collaboration with internal & external teams
Created a user-centered prototype that exceeded leadership expectations
Reinforced our position as the go-to team for high-priority projects
Recognized internally for leading the Vision project
View the Figma Prototypes
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Let's talk about your project!
Email me ria@riascureman.com
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Posted Mar 8, 2026
Lenovo eCommerce website redesign. Creative direction, custom graphic design, Figma prototyping, and visual storytelling for a high-profile stakeholder pitch.
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Timeline
Jan 27, 2025 - Aug 15, 2025
Clients
Lenovo
