Lenovo Global Events
Ria Scureman
Lenovo’s flagship global events required web experiences that could match the scale, prestige, and innovation of a world-leading technology brand.
Events like CES, MWC, Tech World, and IFA are high-profile, globally watched moments that carry enormous brand weight for a company like Lenovo. Every design decision we make reflects directly on the brand, with zero margin for error, so our focus was to deliver web experiences that would perform at the highest level. Successfully launching these microsites at this level of visibility meant we needed to work efficiently under immovable deadlines and coordinate efforts across global teams.
Each event demanded rapid execution, visual excellence, and absolute brand consistency while supporting complex content, global audiences, and executive visibility.
We gave Lenovo's internal teams the flexibility to scale efficiently with reusable Figma assets and AEM components that were designed and built to support rapid content deployment across global markets. Design decisions were grounded in both visual impact and operational practicality, ensuring that what looked stunning in the browser also performed reliably under the pressures of high-traffic global event windows.
The Solution
I designed visually compelling, highly structured web experiences that elevated Lenovo’s global presence while maintaining performance, accessibility, and brand integrity.
Each event experience balanced bold storytelling with modular web design systems, allowing Lenovo teams to efficiently scale content across markets without sacrificing quality or consistency.
I served as the lead designer for Lenovo's most high-profile global event web experiences, including CES, MWC, Tech World, and IFA.
Each engagement required fast ramp-up, clear creative direction, and tight collaboration with Lenovo's internal brand, UX, marketing, and development teams to deliver polished, brand-consistent experiences on time and at enterprise scale.
My Role
Led design direction for high-profile global event experiences
Designed systems and components for rapid global deployment
Partnered with UX, marketing, and dev teams to align vision
Translated event insights into impactful web storytelling
Delivered polished, enterprise-ready designs within tight timelines
That's a lotta eyeballs. 👁️
The Result
Delivered web experiences for Lenovo’s most visible global events
Strengthened Lenovo’s brand perception through premium storytelling
Enabled faster production and launch through reusable AEM components
Drove record engagement for CES and MWC with immersive experiences
Reinforced executive trust by delivering high-stakes projects on time
Serving as Lenovo's consistent go-to design lead for events of this caliber year after year across multiple flagship global stages is a direct reflection of the trust and reliability we earned by maintaining a visionary approach along with high-quality delivery. With over 221,000 total impressions and an average of 73,804 weekly impressions across these experiences, the impact of this work extended well beyond the design file.
I consistently delivered web experiences for multiple years and multiple flagship global events that always cleared the bar set by Lenovo's senior leadership. The combination of premium visual design, modular component systems, and disciplined cross-team collaboration produced event web experiences that performed at the highest level when it mattered most.
Senior-level web design and development, delivered with precision.
Let's talk about what we can build together.
Email me ria@riascureman.com
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Posted Mar 8, 2026
Web design for Lenovo CES, MWC, Tech World global events. Creative direction, custom graphic design, brand alignment, enterprise-scale visual campaign delivery.
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Timeline
Jan 28, 2019 - Aug 15, 2025
Clients
Lenovo
