Digital Resource Development: Engaging Target Audience
Elaine Chennatt
Explore Careers AUS: Digital Magazine Creation to Expand Audience Engagement
Aim: To create a vibrant digital magazine tailored to the interests and preferences of school students aged 14-17, while effectively showcasing our new branding and achieving the dual objectives of enhancing brand awareness for clients and fostering engagement with the target audience.
Deliverables:
Development of a digital magazine incorporating colorful and impactful design elements.
Creation of engaging and relevant content blocks based on research findings and feedback from the target audience.
Execution of a comprehensive communications plan across various channels, including EDMs, newsletters, and social media, to reach different stakeholders such as students, career advisors, and employer clients.
My Role: As the content manager, I was responsible for:
Full copy and content development for the digital magazine.
Establishing a theme focus that resonates with the target audience.
Conducting research to identify the most valuable content blocks.
Collaboration with the digital operations manager to ensure seamless design integration and content optimisation.
Outcome: The project resulted in the successful creation and launch of the first issue of the digital magazine in February 2024, which received significant engagement from the target audience.
While I am no longer working with the organisation, the digital magazine continues to be a core product for the team, receiving great feedback from key stakeholders.
This project showcases my ability to blend creativity with strategic thinking, effectively collaborate with team members, and deliver results that meet the objectives of both clients and target audiences.
I've had the pleasure of working closely with Elaine for over a year now, and I continue to be impressed by her creativity and dedication. Elaine excels in content and communications management, consistently delivering high-quality results. Her ability to ideate and create content planners tailored to our clients' needs is remarkable and provides immense value. Elaine approaches every project with enthusiasm and a deep understanding of how to engage and inspire young professionals. Elaine is not only a skilled professional but also a fantastic mentor and a joy to work with. I highly recommend Elaine for any role that values creativity, expertise, and a strong work ethic!
Claire Kirwan, Senior Account Manager, Explore Careers.
Elaine has been a fantastic colleague to work with, demonstrating outstanding proficiency in content creation, writing and communications. Her efficiency and skills in these areas are commendable, bringing immense value to the team. On countless occasions I have approached Elaine seeking support and advice and she consistently responds with that and more. Her dedication to delivering high-quality results has led her to spearhead numerous initiatives and projects, greatly benefiting our clients. It is my pleasure to recommend Elaine and hoping we can work together again!
Ciara Coughlan, Partnerships & Contract Manager, Explore Careers
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Posted Feb 29, 2024
Created a vibrant digital magazine tailored to the interests & preferences of school students aged 14-17, while effectively showcasing client partnerships.
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