Argonaut Branding and Logo Design

Movu, short for “more views”, is a subsidiary of Santec, capitalizing on the technology of its parent company to create better devices. Their first device was the Argos, named for the many-eyed giant in Greek mythology. Argonaut is the successor to the Argos. It is an optical biometrical device that measures seven different things at once, then feeds the data into Argonaut’s algorithm that consolidates the data and images into accurate diagnostic information.

We were tasked with creating a logo and accompanying branding for the Argonaut. Like its predecessor the Argos, the name alludes to Greek mythology, so I wanted to include elements that incorporate that journey across the ocean. Movu asked for something modern and scientific that complemented the Argos logo.

Internally, I went through a few rounds of revision with the creative director in order to produce four options that we sent to the client.

From the logo, we built out the brand starting with a basic color palette and fonts and expanding to a visual language to be used for social media posts and a future website.