Case Study: Social Media Campaign for Edtech Product Launch

Role:As the Digital Marketing Manager, I served as the project lead for the social media campaign aimed at launching the innovative ai-powered edtech product designed for educators.

Project Task/Challenge:The primary challenge was to create a compelling social media campaign that not only achieved significant growth in followers but also increased brand awareness and resulted in a substantial increase in product sign-ups.

Problem or Opportunity Addressed:The opportunity was to successfully introduce and position the product for educators in a competitive digital landscape. The challenge lay in formulating a campaign that not only attracted attention but also converted that attention into meaningful actions, such as product sign-ups.

Strategic Platform Utilization:LinkedIn, Instagram, Facebook, and Twitter: Leveraged these platforms strategically to tap into diverse audiences and maximize reach.

Engaging Content Formats:Video Tutorials: Created impactful video tutorials showcasing the features and benefits of the product for educators.

Informative Blog Posts: Published blog posts providing in-depth information about the product's applications in educational settings.

Visually Appealing Graphics: Designed eye-catching graphics using Canva and Microsoft Designers to accompany posts across platforms.

Meticulous Planning and Execution:Content Release Schedules: Developed and adhered to precise content release schedules for optimal audience engagement.

Social Media Following:Achieved an outstanding 60% growth in social media following during the campaign period.

Brand Awareness:Successfully heightened brand awareness, establishing a significant presence on multiple platforms.

Product Sign-ups:Realized a substantial 25% increase in product sign-ups, showcasing the campaign's ability to convert attention into tangible actions.