Building packaging design for a millet snacks brand. Their goal was to establish themselves as snacks that not only healthy but also tasty.
With 4 different flavours for the Indian market. For the packaging we estabilished the flavour and taste aspect using the bright colour palette and the hero typography in the centre focused on the "millet" aspect, providing sublte product image on the sides as scribbles.
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Posted Aug 13, 2025
Developed new packaging designs that showcased the healthy snacks brand as taste-first, leading to improved shelf appeal and increased sales for the food line.