Landing Page Design for ANMA Kids

Link: https://anmakidspvtltd.framer.website/

The landing page is designed to drive app downloads for ANMA Kids, an edtech brand creating interactive learning worlds for children aged 2 and above. It introduces visitors to the brand’s mission—to make early childhood education joyful, imaginative, and affordable—while guiding them to explore and download the app.

The Hero Section uses a parallax effect where jungle characters and elements move at different speeds as the user scrolls. This creates a sense of depth and immersion, making visitors feel like they’re stepping inside the jungle world alongside their child.

This style is especially well-suited for an edtech brand targeting young learners because:

It mirrors the playful, interactive nature of the app.

It gives a game-like, exploratory feel right from the first interaction.

It keeps parents engaged, helping them imagine the app’s worlds as dynamic and alive rather than static.

The hero sets the tone for the page — blending fun with functionality — before flowing into the brand’s story, sneak peeks of other worlds, and finally, the download CTA.