Project to protect women from domestic violence

The site was developed for a unique project, "The Right to Life." The project aims to help victims of domestic violence cope with a difficult life situation, find a way out, and see another life without cruelty and fear.

The customer came without a clear understanding of the site needed: with or without animation, flat design, or complex. Only the goals and objectives of the site were known. Therefore, we started with an in-depth analysis of the audience: A simple and intuitive design with a clear description and consistent steps is what the consumer needs. That's how work on this project began.

We chose colors based on their characteristics: the white background creates lightness, and the green color gives stability and calmness. The accent color is dark red, which means resistance. Together with the images of people who convey the emotions of people in various situations as closely as possible, we managed to create an endearing site that gives confidence in getting help.