Car Logos

A collection post pairing two car logos created as part of the same 2020 brand project — Carbar and Carshift — built around the question: how many different ways can a car be drawn as a logomark?

The challenge: design two automotive logos for adjacent product positioning, each mark feeling completely distinct from the other while sharing the same craft DNA. Two cars, two brands, one project.

Carbar — an organic, biomorphic car silhouette built from rounded, fluid forms. Warm orange palette. Reads as friendly, retail-facing, approachable. Built for a turnkey vehicle import service from the USA to Ukraine

Carshift — a geometric two-trapezoid construction that doubles as a stylized car-from-the-front and a visual "shift" between two positions. Electric-blue palette. Reads as engineered, marketplace, tech-forward. The mark was sold as a concept

Both are still among my favorites — two answers to the same question, neither of them wrong.

Designed by Bohdan Harbaruk | Brandforma Studio™ All rights reserved © 2024