Peptide Hero Brand Identity Development

Peptide Hero is a modern peptide-selling brand focused on performance, recovery, and human optimization. The goal of this project was to build a strong, trustworthy, and science-backed visual identity that positions Peptide Hero as a premium, reliable, and cutting-edge peptide brand in a competitive health market.

The peptide industry is often visually inconsistent and sometimes lacks credibility. Peptide Hero needed a brand identity that:

Feels scientific yet bold

Builds trust and authority

Appeals to fitness-focused, biohacking, and health-conscious audiences

Stands out without looking “pharma-generic” or unsafe

Establish credibility & professionalism

Communicate strength, precision, and performance

Create a memorable and scalable visual system

Maintain compliance-friendly visuals without making medical claims

Peptide Hero is positioned as a hero for human performance — clean, powerful, and reliable.

Powerful

Scientific

Minimal

Trustworthy

Performance-driven

The visual system balances clinical clarity with bold confidence.

Strong, modern typography to represent strength and reliability

Clean geometry inspired by science, molecules, and precision

Simple enough to scale across packaging, web, and social media

Primary colors reflect trust, purity, and performance

Neutral and high-contrast tones to maintain a premium and clinical feel

Carefully chosen to avoid aggressive or unsafe visual signals

Mockups:

Modern sans serif for clarity and readability

Strong headings paired with clean body text

Designed to feel both technical and approachable

I USED FINKLIS FONT FOR FINAL DESIGN

The final brand identity positions Peptide Hero as a confident, premium peptide brand that users can trust. The visual system clearly communicates strength, science, and reliability, helping the brand stand out in a crowded market while remaining clean and professional.

This project demonstrates my ability to design strategy-led brand identities for health and science-based businesses, balancing aesthetics with credibility and market positioning.