A self-initiated project exploring how an unconventional beverage brand could build anticipation before launch. Glup is a concept brand offering exotic, small batch drinks - think cotton candy, tropical fruits, and unexpected flavor combinations. The website was designed not to sell, but to make people want to be first in line when the products drop.

The brief I gave myself was simple: design a website for a brand that does not exist yet but feels like it should. A pre-launch experience where visitors can join the waitlist and be notified when the first batch ships.

The challenge was making something feel premium and desirable without a product to show. Everything had to come from the visual language: the colors, the typography, the motion, and the overall feeling of the page.

The visual direction was built around contrast and energy. Bold typography against clean backgrounds, unexpected color combinations that feel as adventurous as the flavors themselves. Every section was designed to communicate one thing: this brand is different from anything you have tried before.

The page structure was intentionally simple. One clear message, one clear action: join the waitlist. No distractions, no unnecessary content. Just enough visual storytelling to make someone want in.

Built entirely in Framer. The animations and micro-interactions were designed to feel smooth and intentional - nothing gratuitous, everything serving the brand experience. The waitlist form is integrated and fully functional, ready to capture signups from day one.

The page is fully responsive across all devices, with particular attention to the mobile experience since that is where most of this brand's audience would land.

Full website design and development in Framer, waitlist form integration, custom animations and micro-interactions, responsive design for all devices, and a visual identity system that could scale into a full brand.

Tools used: Framer, Figma