Krafttrans Brand Redesign

In this project, I crafted a new brand identity for Krafttrans logistics by drawing upon their rich history and original logo mark. In an effort to pay homage to the company's legacy, I utilized the same typeface and color scheme as the original logo. Additionally, I extracted the key element of the logo - a letter "K" - and simplified it while playing with negative space. The result is a modern and clean design that still pays tribute to Krafttrans' roots.