Vibrant Ecosystems Branding & Packaging

We designed the complete visual identity for the new fragrance line PARADOX by the Polish cosmetic brand K. Hebda.

Our work included:

Packaging design for three perfumes (Cherry Paradox, Flower Paradox, Sea Paradox),

Labels and sample packaging (mini vials, discovery set, and testers),

Printed materials such as postcards, information leaflets, and inserts and even elegant scarf,

Digital assets prepared for social media communication.

The concept emphasizes the contrast between nature’s raw beauty and refined elegance. Each fragrance is represented by a unique world: the richness of cherries, the vibrancy of flowers, and the depth of the sea. We used bold illustrations and natural motifs to create a cohesive yet diverse identity across the collection.

The result is a brand universe where packaging, communication, and storytelling all work together to capture the essence of PARADOX.