Digital Marketing Manager at Digital Tailor Agency

DTA being a digital marketing agency, I managed a team of 12 members including social media marketers, graphic designers, copy writers, content creators, media buyers and web developers. Through my leadership, the company’s revenues grew by 30% within the first quarter.

•       Successfully handled major clients leading to improved customer experience and in return reducing clients churn rate by 80%.

•       Achieved a 30% increase in social media reach and a 25% boost in engagement by developing and executing a content strategy that fostered consistent and meaningful interactions with our followers.

•       Managed all internal and external communications for offline activities, ensuring seamless coordination among departments and enhancing overall organizational efficiency when handling events like the INDO Expo East Africa that saw a success of 3000 people per day for 3 days.

•       As the MYDAWA media buyer, Increased website traffic by 50% by creating and implementing an SEO strategy and by restructuring social media campaigns to enhance traffic to main selling products.

•       Generated an increase of over 200% in monthly website traffic with a 12-month ROI of 546%. Vision plus now enjoys a reputable online presence that translates to revenues.

•       As for Furniture Place, created an effective paid Facebook advertising campaign which generated 10,000 website visits. And saw an overall 300% rise in level of engagement from their previous engagement rates.

•       Optimized landing page for Primofort Real Estate Investment that saw an increase in sign-ups of people wanting to view their developments.

•        For Mac & More Solution, Apple Authorized Reseller. I lead in restructuring their media buying strategy with an aim of reducing CPA – which led to an increase in conversion rate from 1.8% to 2.7% while reducing on budget spend. 

•       Working on Central University Ghana's social media engagement plan generated a 200% uplift in organic traffic to the website in a span of 6 months. This was evident as many interested students filled in the online forms to show interest in the college.