Ayana | Reflective Brand Identity

Ayana means “mirror,” setting the foundation for an exhibition space built on reflection, interpretation, and dialogue. It is a place where art becomes a response shaped by people, perspectives, and the stories they bring into the room.

We translated the idea of mirroring into the identity itself. The logotype was designed as an ambigram—minimal and intentional—where letterforms reflect one another. Subtle tweaks allow the ‘Y’ and ‘N’ to transform when mirrored, making the concept literal yet refined.

The brand language feels quiet but thoughtful, allowing the work inside the space to lead. Ayana now presents itself as a considered platform for art and ideas—one that invites reflection without overpowering the experience.