Design | Development - Static Steel
Mustafa Raza
Website URL : https://staticsteel.com/
Timeline : 3-5 Weeks
Budget : $4500 - $6000
Client Overview: Static Steel is a licensed and insured company specializing in the fabrication and installation of solar and shade canopies. With over a decade of experience, they serve diverse sectors, including municipalities, commercial parking lots, school districts, and more.
Challenge: Static Steel required a website that effectively showcased their services, highlighted their extensive project portfolio, and communicated their industry expertise to potential clients.
Strategic Approach:
Discovery & Planning:
Engaged with Static Steel to understand their business objectives, target audience, and unique value propositions.
Analyzed industry competitors to identify opportunities for differentiation and best practices.
Design & Prototyping:
Utilized Figma to create a clean, professional, and responsive website design that reflects Static Steel's brand identity.
Focused on user-friendly navigation to ensure easy access to information about services, projects, and company background.
Development:
Translated the Figma designs into a fully functional website, ensuring responsiveness across all devices.
Integrated high-quality images and detailed descriptions of past projects to build credibility and showcase expertise.
Content Strategy:
Developed clear and concise content that effectively communicates Static Steel's services and industry experience.
Highlighted client testimonials and case studies to provide social proof and build trust with potential clients.
Optimization & Launch:
Conducted thorough testing to ensure optimal performance, fast load times, and seamless functionality.
Implemented SEO best practices to enhance online visibility and attract organic traffic.
Results:
A professional and engaging website that effectively showcases Static Steel's services and project portfolio.
Improved user engagement through intuitive design and easy navigation.
Enhanced credibility with prominently displayed project images and client testimonials.
Increased inquiries and conversions due to improved user experience and accessibility.
Conclusion: By focusing on user experience, clear communication, and showcasing client success, we developed a digital platform that positions Static Steel as a leader in the fabrication and installation of solar and shade canopies. The website serves as a powerful tool for attracting and converting potential clients, contributing to the company's ongoing growth and success.
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Posted Jan 6, 2025
Static Steel’s website, designed in Figma and built for performance, boosts engagement, showcases expertise, and enhances credibility with seamless UX.
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