Honest Folk, a strategic branding agency based in Leeds UK, approached me to help establish the visual identity for their client, Wayvie. Specialising in interpersonal skills training, Wayvie focus on supporting businesses in the green sector. To bring Wayvie's core message to life — that adopting a forward-thinking mindset can drive transformative change across organisations — I explored a range of creative concepts. I developed graphics, typography and colour options, as well as creating a graphic wave asset. The wave acts as a cohesive visual element, linking the company's vision, goals and messaging.