In The Mix
Andrej Arsenijevic
Behind the Work
Music starts with practice, but getting young musicians through the studio door was the real challenge.
To promote a local music studio, we handcrafted typography from real guitar strings and turned it into a series of striking posters.
The work celebrated the beauty of making music by hand while capturing the passion, dedication, and creativity that every musician understands.
Results That Matter
The campaign struck a chord with aspiring musicians, generated strong buzz for the studio, won a couple of awards, and doubled the number of rehearsal bookings.
It also proved that a simple idea, executed with craft and care, can create a meaningful business impact.
Service
Creative, Art Direction
Date
2018
Client
In The Mix Studio
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Posted Jul 8, 2026
Handcrafted typography from guitar strings to promote a music studio, increasing bookings and winning awards through crafted design.
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