Marketing Presentation – In-Store Brand

This project focused on creating a clear, story-driven presentation for a retail marketing company, showing how in-store advertising influences purchase decisions at the shelf level.

I used character-based storytelling with Owl and Fox personas to simplify complex marketing data and make the message easy to understand in one view.

The final presentation combined clean layouts, bold typography, and a consistent color palette to deliver a professional, conversion-focused pitch deck.