Scaling a B2B Business 3x | CPL down 25%, lead quality up

Timeframe: mid July 2024 - October 2024

Budget: $20-25K

I partnered with a B2B lead gen business facing high lead costs ($100+) and inconsistent lead quality. Using Meta Ads, I crafted a creative strategy designed to attract higher-quality leads, while also optimizing the tracking setup for better optimization and insight into lead performance. By restructuring the campaign and ad sets, I improved targeting and increased lead conversion. These efforts resulted in a significant drop in lead cost to $70-75 and scaled the business 3x, delivering consistent, high-quality leads.