Stella Artois is a well-known Belgian beer brand that dates back to 1366, originating in the city of Leuven, Belgium. It is renowned for its pale lager, which has a smooth, slightly bitter taste and a crisp, clean finish. Stella Artois is often referred to as a "premium lager" and is recognized worldwide for its distinct flavor, quality, and sophisticated branding.

The name "Stella" means "star" in Latin, and "Artois" comes from Sebastian Artois, who was the master brewer at the Den Hoorn brewery in Leuven. The iconic star logo and chalice-style glassware are part of its signature presentation.

While traditionally known for its lager, Stella Artois has expanded its product line to include variations such as cider, non-alcoholic options, and seasonal brews. It is widely available in bars, restaurants, and retail outlets across the globe.

At the beginning of 2023, Stella Artois reached out to me through my Instagram, where they had noticed the content I had created for other projects and brands. Initially, we agreed on collaborating for three projects, but what started as a small partnership soon blossomed into an ongoing collaboration that continues to this day, resulting in the creation of dozens of unique pieces of content.

As of today, two of the three pinned posts on their Instagram account are my creations, alongside a million-dollar campaign featuring David Beckham.

In 2024, Stella Artois centered a significant part of its communication around its support for tennis and related partnerships. Throughout the year, I created content for their collaborations with the following tournaments:

Chile

Argentina

Miami

Canada

Roland Garros

Wimbledon